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Marketing Communications Lead, Villages and Aged Care

Apply now Job no: R1014079
Work type: Permanent
Location: Various
Categories: Marketing

Bupa is extraordinary. We are a world leading health and care group with over 21,000 people in Australia and New Zealand, and our purpose it to help people live longer, healthier, and happier lives.  We're making a difference in health & care through our leading health insurance, our modern Dental clinics, Bupa Optical stores and our first Bupa GP clinics, with more on the way, as well as personalised care at over 70 Bupa Aged Care Homes.

At Bupa our people are transforming and making a difference in the world of health and care.

About the opportunity

We are seeking an experienced and professional leader to join our Marketing team as Marketing Communications Lead, Villages and Aged Care. Reporting to the Marketing Director, you will lead and develop a team of 7 employees to raise and maintain the profile of Bupa’s brand in retirement living and aged care across Australia and New Zealand. A key focus of this role will be working on Bupa Australia’s first retirement village, due to open in 2019.

In addition to leading and coaching this newly formed team, this role is responsible for developing and implementing strategic marketing plans, as well as supporting the wider business unit objectives. Other key elements of the role will include overseeing market and customer information analysis and developing innovative marketing programmes, monitoring their delivery and evaluating effectiveness.

You will also have the opportunity to work with Bupa’s Property Development team and have creative input into the design and physical environment of our homes and villages.

Your background

You will be inspired and driven by the opportunity to work with a global leader in health care that is on the path towards an exciting transformation.

You will be/have:-

  • Exceptional leadership and coaching skills, with the ability to manage a geographically diverse team.
  • An excellent communicator, both verbally and in writing with the ability to engage with a range of various stakeholders from senior leaders to on-site Care Home staff.
  • A proven track record in developing and executing effective strategic marketing plans and initiatives.
  • Comfortable in acting as a ‘brand guardian’, ensuring defined brand standards are maintained and complied with.
  • The ability to undertake regular travel both interstate and to New Zealand.

Join us

Bupa believes in hiring the best talent in the market. We are known for our vibrant, high performing and incredibly rewarding workplace, and we take pride in creating exceptional and meaningful work experiences, encouraging innovation, delivering award winning benefits to our employees and being involved with our communities.

Bupa has everything – growth, passion, results and a caring & supportive culture that surround a burning ambition and purpose that is the best in the world.


Find the purpose in your career!

Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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