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Senior Digital Content Manager

Apply now Job no: R1014564
Work type: Permanent
Location: VIC - CBD & Inner Suburbs
Categories: Marketing - Digital, Marketing

Bupa is extraordinary. We are a world leading health & care group with over 21,000 people in Australia and New Zealand, and our purpose it to help people live longer, healthier, and happier lives.  We're making a difference in health & care through our leading health insurance, our modern Dental clinics, Bupa Optical stores and our first Bupa GP clinics, with more on the way as well as personalised care at over 70 Bupa Aged Care Homes.

At Bupa our people are transforming and making a difference in the world of health & care.

About the opportunity

Our highly regarded content team is seeking an experienced Senior Digital Content Manager to join them as the go to expert on all things social, digital and online. Reporting to the Head of Content and Social Marketing, this leadership role is responsible for managing The Blue Room, which is our website dedicated to sharing information and real stories to help inspire people to live longer, healthier, happier lives. This role will be responsible for maturing and further developing the current strategy and direction of The Blue Room.  

The role will also develop an ANZ best practice approach on engaging with customers on health and wellness through a range of assets and management of our brand campaigns. This includes ownership of the overarching digital strategy with a focus on optimising and improving the customer experience across our channels/touchpoints, embedding content across our ecosystem and paid amplification.

Your background

You will be inspired and driven by the opportunity to work with a global leader in health care that is on the path towards an exciting transformation.

You will be/have:-

  • Extensive website management experience.
  • A true team player who enjoys working collaboratively with others and sharing knowledge.
  • A genuine passion for health and wellness.
  • Experience in delivering content solutions through social, online and digital channels
  • Proven ability to build and maintain strong stakeholders relationships at all levels
  • Strong agency management skills.
  • Proven project management experience essential.
  • Tech savvy. Extensive knowledge of user experience practices, including accessibility, SEO and web analytics.
  • Demonstrable knowledge of existing and emerging digital and content trends

Join us

Bupa believes in hiring the best talent in the market. We are known for our vibrant, high performing and incredibly rewarding workplace, and we take pride in creating exceptional and meaningful work experiences, encouraging innovation, delivering award winning benefits to our employees and being involved with our communities.

Bupa has everything – growth, passion, results and a caring & supportive culture that surround a burning ambition and purpose that is the best in the world.

Find the purpose in your career!



Advertised: AUS Eastern Daylight Time
Applications close: AUS Eastern Daylight Time

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