Supporting Bupa’s ambition to be Australia-Pacific's most customer-centric healthcare company, we are moving towards a Content as a Service (CaaS) model. Our content vision is to provide people with personalised and relevant content when, where and how they need it. To help ensure success, we are looking to grow our team and extend our content modelling approach across different business units

As a part of the Content Architecture team, the Content Modelling Specialist will help migrate content onto a new platform, work closely with the CaaS squad. Here, a primary function will be to support the rollout of an efficient content modelling system that can be embedded into, and scale with, Bupa’s design system. This includes taking a holistic approach to the ongoing development of a component tagging system. The role will provide critical support to various product teams across the enterprise as different platforms and channels are onboarded into the headless CMS.

In line with Bupa’s agile approach, over time the role will evolve and work within other projects across the enterprise. Throughout, secondary functions include supporting the foundational uplift in content governance and content design capability.

Reporting to the Content Architecture Manager, the role is responsible for:

• Content modelling for CaaS – work with various teams across Bupa to build out content definitions and relationships, advise on structure, organisation and components, and establish a flexible and consistent content tagging system. 
• Content governance capability – supporting the Content Governance team to establish a consistent and effective approach to content. Contribute to the development of best practice content processes, tools and systems across the organisation. 
• User-centred content design – work with peers in the content design team to help them create and deliver content design frameworks and solutions that prioritise a cohesive end-to-end user experience. 

This role will work within a broader multidisciplinary team that includes content strategists, UX designers and researchers, and service designers, among many others.

Qualifications, Training and Experience

• Tertiary qualifications in journalism, professional writing and editing or a similar communications field.
• At least 2 years’ experience in content modelling, content design, UX content strategy, product content design or information architecture. 
• Demonstrated expertise in content design systems, content modelling and/or information architecture. 
• Experience working in a headless CMS applying CaaS methods and strategies (preferred)

• Traditional CMS production experience. 
• Working knowledge of content design and governance principles 
• Strong background in using data and research to optimise content performance. 
• Strong stakeholder management skills

What’s in it for you  

We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing and futures. Through the Viva Healthier and Happier program, we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.