Growth Strategy and Leads Manager
Melbourne, Australia
Brisbane, Australia
Sydney, Australia
At Bupa, purpose meets possible. Join us and help shape a future where healthcare is more connected, more personal and more human.
We’re a global healthcare leader trusted by millions and committed to helping people to live longer, healthier, happier lives and making a better world. Healthcare is changing, and so are we. We’re investing in more clinics, better systems and smarter, more connected ways to help our customers. As we continue to expand our services and invest in innovation, you’ll help create a healthcare system that meets people where they are, responds to what they need and leaves them better than before.
Here, your work has purpose, your voice matters and your future is full of possibility.
Just imagine the impact you could make.
The purpose of this job is…..
The Growth Strategy & Leads Manager drives the performance and optimisation of Bupa’s outbound ecosystem, from lead strategy and campaign execution to dialler effectiveness for sales and retention delivery. Owning the end‑to‑end outbound value stream, this role ensures high‑quality, value‑led member conversations that deliver strong commercial outcomes across acquisition and retention. As the strategic link between data, technology, and operations, it builds a scalable, high‑ROI model while partnering across teams to deliver a fully integrated, high‑performing outbound function.
Key responsibilities:
- Own the end‑to‑end outbound lead strategy, from sourcing and segmentation through to prioritisation and supporting to drive sales conversion and retention, aligned to commercial outcomes and member value.
- Prioritise campaigns, segments, and cohorts using ROI and value logic, balancing volume, customer experience, and long‑term outcomes.
- Oversee dialler and contactability strategy to maximise performance, data integrity, and scalable execution.
- Use performance insights, reporting, and structured operating rhythms to drive continuous optimisation and behavioural uplift.
- Guide omnichannel journeys and nurture strategies across voice, SMS, and email.
- Partner across teams to deliver ethical, insight‑led outbound activity that balances commercial performance with customer value and experience.
What you’ll need to make it possible
- 8+ years’ experience in similar roles owning outbound functions or growth-focused contact centre environments operating at scale.
- Proven ownership of end‑to‑end outbound or lead-driven value streams, including strategy, campaign execution, dialler optimisation, and sales delivery.
- Strong senior leadership track record, delivering sustained commercial performance through people, process, and technology.
- Deep understanding of outbound performance levers (e.g. penetration, contact/RPC rates, conversion, save rate, yield, pacing, and retries).
- Experience with AWS-based contact centre platforms (particularly Amazon Connect), including outbound dialling capabilities, campaign configuration, pacing, retries, routing logic, and CRM/data integrations (preferred).
- Experience in regulated industries with strong knowledge of compliance, consent, and governance requirements.
- Demonstrated success leading operating model transformation and embedding new ways of working.
- Strong cross-functional collaboration experience across Marketing, Data & Analytics, Technology, Workforce, and related teams.
- Commercially astute with strong stakeholder management, communication, and data literacy including exposure to modern data environments.
Why you’ll love it?
We support our people to be the healthiest and happiest versions of themselves.
As well as a competitive salary, a range of Bupa benefits and flexible working, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.
Other benefits include health insurance discounts and access to our global wellbeing program, Viva - offering health cover support, educational resources, preventative screenings (like annual health checks and skin checks), and exclusive discounts through wellbeing partners.
If this sounds exciting, we’d love to hear from you. Let’s shape the future of healthcare, together.
At Bupa your wellbeing, identity, and personal story are respected and valued. We are continuing to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment.
We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities, and LGBTQIA+ applicants.
We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you’d like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.
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