Campaign Optimisation Lead
Brisbane, Australia
Melbourne, Australia
Sydney, Australia
At Bupa, purpose meets possible. Join us and help shape a future where healthcare is more connected, more personal and more human.
We’re a global healthcare leader trusted by millions and committed to helping people to live longer, healthier, happier lives and making a better world. Healthcare is changing, and so are we. We’re investing in more clinics, better systems and smarter, more connected ways to help our customers. As we continue to expand our services and invest in innovation, you’ll help create a healthcare system that meets people where they are, responds to what they need and leaves them better than before.
Here, your work has purpose, your voice matters and your future is full of possibility.
Just imagine the impact you could make.
The purpose of this job is…..
The Campaign Optimisation Lead drives the strategy, execution, and continuous improvement of Bupa’s outbound campaigns across Sales and Retention. Acting as the central optimisation engine, this role ensures leads are prioritised, sequenced, and executed effectively across dialler, manual, and digital channels to maximise contactability, conversion, and commercial outcomes.
Working cross-functionally, the role connects data, technology, workforce capacity, and frontline execution to deliver high-performing, insight-led campaigns that improve customer and business outcomes.
Key responsibilities:
- Lead Strategy & Prioritisation: Own lead segmentation, sequencing, and prioritisation to maximise contact, conversion, and value while aligning to capacity and commercial goals.
- Campaign Execution: Oversee end-to-end execution across dialler, manual, and digital channels, removing bottlenecks and improving flow reliability and efficiency.
- Lead Flow Optimisation: Improve throughput, penetration, and RPC by resolving routing, retry, and orchestration constraints in partnership with Dialler and Technology teams.
- Insights & Performance: Leverage campaign and customer data to identify trends, generate actionable insights, and uplift sales and retention outcomes.
- Testing & Continuous Improvement: Lead A/B testing and embed a test-and-learn approach to continuously refine campaign performance.
- Commercial Ownership: Deliver measurable uplift in key metrics (contact rate, conversion, saves, yield) and drive ROI across acquisition and retention.
What you’ll need to make it possible
- Proven experience in outbound campaign management, optimisation, or CRM/dialler strategy
- Strong analytical skills with confidence using data, dashboards, and performance metrics
- Solid understanding of contact centre operations and outbound lead lifecycle
- Ability to collaborate across technical, commercial, and frontline teams
- Strong problem-solving skills with a structured, detail-oriented approach
- Commercially minded, linking decisions to measurable business outcomes
- Excellent communication and stakeholder management skills
Why you’ll love it?
We support our people to be the healthiest and happiest versions of themselves.
As well as a competitive salary, a range of Bupa benefits and flexible working, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.
Other benefits include health insurance discounts and access to our global wellbeing program, Viva - offering health cover support, educational resources, preventative screenings (like annual health checks and skin checks), and exclusive discounts through wellbeing partners.
If this sounds exciting, we’d love to hear from you. Let’s shape the future of healthcare, together.
At Bupa your wellbeing, identity, and personal story are respected and valued. We are continuing to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment.
We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities, and LGBTQIA+ applicants.
We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you’d like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.
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