Proposition Manager
Melbourne, Australia
Be at the heart of our brave new digital world!
We thrive on cross-functional team collaboration, we embrace experimenting, and we work with progressive methods and tools. This includes leveraging agile ways of working and keeping human-centered design thinking the focus of everything we do.
This means you’ll be at the heart of finding better ways to help people live longer, healthier, happier lives and making a better world. Working in such a customer-focused and rewarding area brings a huge variety of opportunities for professional and personal growth.
Our global mission is to help our customers live healthier and happier lives. Just imagine the impact you could make!
What’s your role?
The Proposition Manager role is responsible for the translation of propositions into valuable, effective, and measurable engagements within the associated Customer Engagement value stream, collaborating with internal stakeholders across the organisation (e.g., portfolios’ product owners) to ensure alignment of the proposition to Customer Engagement targets and outcomes.
This role is key in supporting the Head of Customer Engagement and Senior Campaign Managers in their engagement with key internal stakeholders across the organisation, providing insights and subject matter expertise on how their desired targets translate into a series of high-level compelling, personalised, and actionable propositions and initiatives, aligning with the Customer Engagement Value Framework and Contact strategy.
What will my day involve?
- Launching and maintaining optimisations of propositions aligned to prioritised business challenges aligned with the Customer Engagement Strategy and Contact strategy.
- Ensuring propositions are taken to market following best practise channel principles following approved content and messaging style guide.
- Being accountable for the development of valuable, effective, and measurable propositions within the associated Customer Engagement value stream, collaborating with internal stakeholders across the organisation (e.g., portfolios’ product owners) to ensure alignment to their desired Customer Engagement targets and outcomes.
- Supporting the Head of Customer Engagement and Campaign Leads in their engagement with key internal stakeholders across the organisation, providing insights and SME on how their desired Customer Engagement targets translate into a series of high-level compelling, personalised, and actionable propositions and initiatives.
- Supporting the Marketing Portfolio Lead in the Quarterly Planning and Prioritisation (QPP) process, ensuring visibility and clarity in the prioritisation and calendaring of customer engagement briefs in an effective and efficient manner that drives customer and business outcomes.
- Supporting the Campaign Lead to manage Campaign Squads to ensure the development and delivery of briefs that align to their desired Customer Engagement targets, the outcomes and measures of success of the Customer Engagement value stream, and more broadly, to the Customer Engagement and contact strategy.
- Collaborating with the Analytics & Campaign Optimisation and Data Features to assess the effectiveness of campaigns against defined data features, continuously eliciting insights and recommendations that inform the understanding and improvement of their associated propositions.
- Teaming up with the PEGA and Adobe team to identify, design, develop, and implement automated deliveries of timely, relevant, and personalised customer communications.
What will I bring?
- Experience in service and payments communications highly regarded.
- Demonstrated customer-centric design mindset; delivering customer-centric design solutions through time-tested and creative approaches and methodologies.
- Demonstrated ability to lead effective teams; building strong-identity and multi-functional teams that apply their diverse skills and perspectives to achieve common goals.
- Strong emotional intelligence; intimately understanding and empathising with Bupa customers’ varying journeys and preferences.
- Working experience in agile delivery, planning and co-ordinating program of work for multiple agile squads.
- Tertiary qualifications in business, marketing or related disciplines.
- Strong interpersonal and communications skills that enable an individual to work in a fast-moving collaborative culture and influence the direction of the outcome.
- Ability to operate on strategy and big picture, but also able to get into the detail on the operational side of the role.
- A courageous mindset.
- A belief that any challenge can be overcome with creativity and collaboration.
- A highly optimistic attitude with a belief that you have a say in creating the future when things are complex or messy. You are clear and confident, authentic honest and respectful.
What’s in it for you
We reward our people and celebrate their success. From providing initiatives that develop careers to looking after our people’s health, wellbeing and futures. Through the Viva Healthier and Happier program,we’re providing health benefits for everyone who works at Bupa, no matter their role. We want to support our people to be the healthiest and happiest versions of themselves.
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