Senior Optimisation Manager
Melbourne, Australia
Brisbane, Australia
Sydney, Australia
At Bupa, purpose meets possible. Join us and help shape a future where healthcare is more connected, more personal and more human.
We’re a global healthcare leader trusted by millions and committed to helping people to live longer, healthier, happier lives and making a better world. Healthcare is changing, and so are we. We’re investing in more clinics, better systems and smarter, more connected ways to help our customers. As we continue to expand our services and invest in innovation, you’ll help create a healthcare system that meets people where they are, responds to what they need and leaves them better than before.
Here, your work has purpose, your voice matters and your future is full of possibility.
Just imagine the impact you could make.
The purpose of this job is…..
As the Senior Optimisation Manager, you’ll lead the experimentation program across Digital Health Insurance and Health Services, helping teams build advanced skills in designing, running and learning from experiments. Your work will embed experimentation into the digital operating model and support teams in delivering tests that drive incremental sales and mitigate risk to create real customer value.
In this role, you’ll partner closely with product, marketing and customer service teams to co‑create experiments, guide their implementation, measure impact and uphold best‑practice experimentation standards. Your leadership will help teams adopt experimentation faster and more confidently across the Bupa ecosystem.
Responsibilities include:
- Lead the experimentation function for Health Insurance and Health Services, establishing the Centre of Excellence and champion program to uplift skills and embed best‑practice methods.
- Build organisation‑wide experimentation capability through targeted education, tools, and training.
- Own the experimentation framework, governance, tools, and targets while guiding the Conversion Rate Optimisation Managers (CROs) on experiment roadmaps and design.
- Leading the CRO guild, coaching and upskilling team members
- Drive and consolidate ongoing research to surface insights and new testing opportunities.
- Communicate plans, progress, and results clearly to Digital Sales leadership and senior stakeholders across the business.
What you’ll need to make it possible
- 4+ years leading experimentation teams within large organisations
- Expertise in co‑design, capacity‑building, experimental design, lean iteration, and impact evaluation
- Strong command of experimentation methodology, statistics, and the ability to explain technical concepts to diverse audiences
- Deep knowledge of automation, experimentation, personalisation, attribution, and analytics tools
- Proven analytical and evidence‑based decision‑making capability
- Strong customer‑centric mindset with the ability to empathise with varied user journeys
- Understanding of behavioural economics, persuasion, and conversion best practices, and applying them to experiment design
- Effective collaborator with product, data, engineering, and analytics teams
- Exceptional communication, organisation, and attention to detail
- Proactive, self‑motivated, and continuously learning
- Experience with experimentation platforms (e.g., Adobe Target, Optimizely, Sitespect)
- Experience with analytics platforms such as Adobe Analytics
Why you’ll love it?
We support our people to be the healthiest and happiest versions of themselves.
As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect and consider everyone, knowing your difference will make the difference.
Other benefits include discounts on health insurance, as well as access to our global wellbeing program, Viva. Viva has been designed to help you to live a healthy and happy life. It encompasses a comprehensive health and wellbeing program which includes access to health insurance benefits that will assist with covering the cost of medical treatment, information and education sessions, and preventative healthcare screening such as annual health assessments and skin checks. You will also be eligible to access various discounted products and services through our VIVA wellbeing partnerships.
If this sounds exciting, we’d love to hear from you. Let’s shape the future of healthcare, together.
At Bupa your wellbeing, identity, and personal story are respected and valued. We are continuing to build teams that reflect the diversity of the communities we serve. Bupa is committed to providing equal opportunities and fostering a workplace and environment that is free of discrimination, bullying and harassment.
We actively encourage applicants from all backgrounds and experiences, including Aboriginal and Torres Strait Islander peoples, veterans, people with disabilities, and LGBTQIA+ applicants.
We are dedicated to removing barriers to participation. If you need any reasonable adjustments during the recruitment process, or if you’d like to discuss how this role can be flexible for you, please let us know so we can support your participation on an equitable basis.
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