Permanent Opportunity

Supporting Bupa’s ambition to be Australia-Pacific's most customer-centric healthcare company, we are moving towards a Content as a Service (CaaS) model. Our content vision is to provide people with personalised and relevant content when, where and how they need it.As a part of the Content Experience team, the Content Modelling Specialist will initially be embedded in the dedicated CaaS squad. Here, a primary function will be to build out an efficient content modelling system that can be embedded into, and scale with, Bupa’s design system. This includes taking a holistic approach to the ongoing development of a component tagging system. 

 Responsibilities 

• Create a content modelling system that can be embedded into, and scale with, Bupa’s design system. 
• Modelling all kinds of content across digital channels into content types and their component parts.
• Architect content type templates and attributes of the content type elements to enable a COPE (Create once publish everywhere) publishing experience.
• Define the attributes of each modelled content type element.
• Define, maintain, and evolve content modelling to guide the evolution of a digital product across its entire lifecycle.
• Model and govern taxonomies and fields supporting multi-channel content production. 
• Support the building of inclusive design principles and accessible experiences for everyone. 
• Responsible for the maintenance, governance, and adoption of a unified Bupa’s multi-channel Content Modelling. 
• Apply UX-writing and digital content expertise in digital, agile multi-channel environments.
•  Adhere to and promote best practice digital content principles 
• Use analytics and customer insights to help identify optimisations that will improve customer experience and content quality.
•  Devise evidence-based content recommendations based on user-testing, SEO research, content audits and inputs from cross-functional teams. 
• Translate user and business requirements into compelling experiences. 
• Support inclusive content design principles and accessible experiences for everyone. 
• Synthesising complex systems into coherent, concise, and compelling interface copy.
• Contribute to the development and implementation of foundational content governance guidelines, best practices, tools and standards

Qualifications, Training and Experience

• Tertiary qualifications in journalism, professional writing and editing or a similar communications field. 
• At least 2 years’ experience in content modelling, content design, UX content strategy, product content design or information architecture. 
• Demonstrated expertise in content design systems, content modelling and/or information architecture. 
• Experience working in a headless CMS applying CaaS methods and strategies. 
• Traditional CMS production experience. • Working knowledge of content design and governance principles 
• Strong background in using data and research to optimise content performance. 
• Strong stakeholder management skills.
• Outstanding attention to detail 
• High-level copywriting and editing experience

What’s in it for you?

As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect, and consider everyone, knowing your difference will make the difference.

• Discount on our health insurance, travel, car, home, contents, and pet insurance products as well as Bupa services such as Dental and Optical
• A ‘People First’ wellness program – SMILE. Provides a range of services such as health coaches, annual skin checks and flu vaccinations, assistance with nutrition, mental and general well-being guides, and product discounts. You will feel happier & healthier for working at Bupa!

At Bupa, we are striving to create and sustain a safe and inclusive workplace. We welcome applicants from all cultural backgrounds, genders, and abilities. If you require any adjustments to participate in our recruitment process, please let us know at the time of your application.