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Sustainability Overview

Making a better world. Driven by purpose.

We’re driven by our purpose of ‘Helping people live longer, happier, healthier lives and making a better world’.

We want to deliver better health outcomes to more people. As we grow, we continue to put sustainability at the heart of our strategy.

Our three focus areas

Our health is shaped by the world around us – from the ecosystems we depend on, to the communities we live in. With health systems under strain, social inequality growing and the climate crisis compounding the world’s health issues, we’ve identified three key areas where we can have the most impact.

1. Making healthcare more accessible

At Bupa, we're reimagining healthcare by shifting the focus from treating illness to preventing it. Our teams are making healthcare more accessible, affordable and personalised through digital innovation, preventative health programs and new models of care.

From expanding access to virtual healthcare through Blua, our digital health platform, to investing in mental health services and pioneering genomic health insights, we're helping millions of people take greater control of their wellbeing.

Our ambition is bold: by 2027, we aim to provide 25 million more people with access to affordable and preventative healthcare and open 200 new mental health centres globally.

2. Championing healthier communities 

We believe healthier lives start with healthier communities. That's why we're working with governments, organisations and local partners around the world to create places where people can thrive, stay well and feel connected.

Our teams are helping address some of the biggest challenges facing society today, from climate change and urban health to inclusion and community wellbeing. Through initiatives such as Healthy Cities and Resilient Cities, Reimagining Health, we're creating healthier, more sustainable environments that support people and communities for the long term.

By 2027, we're committed to supporting community projects in 50 cities globally, helping improve health outcomes, strengthen resilience and create more inclusive places to live.

3. Reducing impact and caring for the planet

We recognise that the health of people and the health of the planet are closely connected. That's why we're working to reduce our environmental impact while helping build a more sustainable future for healthcare.

Our teams are driving change through nature restoration, climate action and sustainable healthcare innovation. 

We're committed to restoring 75,000 hectares of nature and achieving net zero emissions by 2040. Through initiatives like Single-use Switch, we're replacing single-use healthcare items with more sustainable alternatives, helping to keep millions of products out of landfill and incineration. We're also supporting healthcare professionals with education and practical guidance to reduce the environmental impact of healthcare, including the publication of industry-leading resources that promote more sustainable care models.

Learn more about our sustainability promise >

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