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The future of healthcare is becoming more personal
At Bupa, our purpose is to help people live longer, healthier, happier lives and make a better world. Genomics is an exciting part of that journey - enabling more personalised, proactive healthcare that puts people at the centre.
We’re investing in genomic innovation to move beyond a one-size-fits-all approach and support better health outcomes through tailored care and deeper insights.
A new era of personalised care
Advances in genomic science are changing how healthcare is delivered. From understanding disease risk to tailoring treatments, genetic insights are helping people make more informed decisions about their health.
At Bupa, this includes expanding access to pharmacogenomics: using a person’s genetic profile to help guide medication choices, reduce side effects and improve outcomes. Genomic counselling is essential to making this science meaningful - turning complex data into clear, supportive guidance for customers.
The role of genetic counsellors
Genomics doesn't create value on its own. Its value comes from helping people understand what genomic information means for them, their health and their future healthcare decisions.
As a genomic counsellor, you’ll play a vital role in supporting our customers to understand their health at a deeper level. We look for people who share our passion for care, and who combine clinical expertise with empathy to guide people through their genomic journey — helping them feel informed, supported and confident in their decisions.
You will:
- Provide clear, personalised guidance before and after genetic testing
- Help customers understand how their genes may impact their health and treatment options
- Translate complex genomic information into practical, everyday meaning
- Work closely with GPs and healthcare teams to support care decisions
- Support customers in making informed choices that align with their goals and values
- Uphold the highest standards of privacy, ethics and patient care
Exploring what's next
As we continue to learn from our experience in genomics, we're exploring how genomic healthcare could be integrated into healthcare experiences in ways that are clinically responsible, accessible and meaningful for customers.
While this work continues to evolve, areas of interest include:
| Genomic healthcare services |
We're exploring how genomic insights could support people at different stages of their health journey, helping them better understand their health and access more personalised healthcare information and services. |
| Pharmacogenomics |
Our pharmacogenomics pilot demonstrated strong interest from customers seeking to understand how their genes may influence responses to medications. We're continuing to learn from this experience as we explore future opportunities in medication optimisation and personalised care. |
| Preventative health |
Genomics has the potential to support a more proactive approach to health by identifying opportunities for earlier intervention, informed lifestyle choices and personalised prevention strategies. |
| Clinical governance |
As genomic healthcare evolves, robust clinical governance remains essential. We're committed to ensuring any future services are underpinned by clinical expertise, evidence-based practice and a strong focus on quality, safety and responsible use of genomic information. |
| Customer education and support |
Genomic information can be complex. We're exploring how to best support customers in understanding genomic insights, empowering them to make informed decisions about their health with confidence. |
| Genetic counselling integration |
Genetic counsellors play a vital role in helping people understand and act on genomic information. We're considering how genetic counselling expertise could support future genomic healthcare services, ensuring genomic information is delivered with empathy, context and person-centred care. |
Shaping the future together
We believe in a future where healthcare is more personalised, predictive and empowering. By combining genomic insights with human care, we’re helping create a system that works better for everyone - where people feel supported at every step of their health journey.
If you’re passionate about combining science, empathy and innovation, we’d love to hear from you.
Join Bupa and help shape the future of personalised healthcare.
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